plantation 59
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Plantation 59 is a Southern lifestyle retailer offering men's, women's, and kids' apparel and accessories - and a dominant fashion destination in South Georgia. Our team partnered with P59 to drive consistent, profitable ecommerce growth across multiple channels. Over the course of our work together, we've delivered a full-funnel marketing strategy that balances brand identity with strong performance.
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Our work with P59 began by building a paid media strategy that would drive sustainable and scalable results without relying on discount-heavy tactics. We structured a multi-channel approach across Meta, Tiktok, and Google Ads, targeting each product category - men's, women's, and kids' - to ensure a balanced sales mix. In parallel, we optimized P59's email marketing, using targeted automations and list growth strategies to capture more long-term customer value.
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The partnership has delivered consistent results: an average 5x ROAS over six months, with a 6.2 ROAS in the first two months of working together. Across platforms, nearly 4,000 conversions have been driven in just 6 months - supported by strong click-through rates and efficient scaling. Email marketing efforts led to a 64% increase in email-attributed revenue within the first 30 days, alongside a 138% increase in popup form signups, further strengthening customer retention and repeat purchase potential.
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Our work with Plantation 59 delivered measurable growth across both paid media and email marketing channels. The strategies we implemented helped strengthen the brand's online presence, drive consistent ecommerce sales, and expand customer engagement. These efforts provided a strong digital foundation to support future marketing initiatives.
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Strategy backed by data. Creative built to convert. Results that speak for themselves.
